Press Releases

Press Releases

Press releases are powerful marketing tools to announce the launch of a new product or service. They can also be very powerful when announcing an acquisition. However, you should consider creating and publishing a press release only after current customers have been notified of your acquisition. Press releases do not have to be overly involved. Still, they are an effective way of spreading the news to all your current and potential customers and showing your competitors and the industry that you are growing. Once written, you might wish to publish it on your website, post it on your social media, or, for the language services industry, publish it on Slator, one of GIM’s oldest clients.