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Below are some samples of the articles and in-depth market research we’ve crafted for our clients and our website. Our published content provides expert insights on companies, products, services, and global language services industry trends
Latest Articles
1st African International Translation Conference
The 1st Africa International Translation Conference was held in Nairobi, Kenya in February, 2019. Read the article conference to learn about the topics presented by key players in the language services industry.
Conference Reports Articles
COVID-19 RAPID RESPONSE – Part ONE
While delsurtranslations wishes to impress upon their readers the critical importance of ensuring the delivery of timely, accurate, and relevant information regarding the current COVID-19 pandemic, the team also wishes to share with you, their “rapid response” to this global crisis. It is delsur’s hope that their best practices ease your stress level, if even just a little. We’re all in this together.
Content Marketing Articles
How Leaders Are Turning L&D Challenges Into Opportunities
74% of CEOs are concerned about the availability of key skills. 40% of workers will require up to six months of reskilling by 2025. Data Source: SweetRush¹ Human-centric Workforce It seems that companies across industries are shifting to a more human-centric...
Conversion Rates — And Why They Matter
Conversion Rates — How Well Do You Understand This Metric? Although conversion rates are arguably "one of the most common metrics used by marketers, sales folks, and business professionals"1, how well do CEOs and C-level executives understand this important metric?...
Develop a Winning Marketing Strategy for Your Startup
Develop A Winning Marketing Strategy For Your Startup The sooner you start planning your marketing strategy for your startup, the better. You might already have a business plan, but that doesn't mean you know exactly how to market it. This article will help guide you...
The Business of Marketing
In the global language services industry, COVID-19 hit hard. We saw interpreting companies quickly switching gears to provide virtual remote interpreting. We saw just about every annual conference hop on the online conferencing bandwagan. And when it came to content marketing, many language services providers (LSPs) quickly pulled the plug. Truth is, we panicked. We felt the desire to instantly pause, take a deep breath, regroup, and figure out how to survive a very devestaging blow. But many companies are now realizing that marketing is maybe not as expendable as they thought, and if they’re not too careful, their competitors will take them by surprise.
How Well Are You Marketing Your Brand?
GIM helps language services providers around the globe by creating engaging and conversion-driving content. We seamlessly weave in relevant and engaging data by conducting secondary research from reliable, respected sources.
How Research Reports Add Credibility To Your Marketing Message
GIM helps language services providers around the globe by creating engaging and conversion-driving content. We seamlessly weave in relevant and engaging data by conducting secondary research from reliable, respected sources.
Online Content Creation Through Storytelling
Online Content Creation Through Storytelling. How do we create compelling, relevant stories at each stage of a customer’s journey? Although every customer journey has the same basic flow, helping you to easily adapt your online content creation to suit your industry, products and services, and target audience, there are a few things to consider. Read on to learn more.
SEO Keywords
SEO — Search Engine Optimization — can be defined as a set of strategies and actions that are taken to improve a website’s rank on any number of search engines. The main goal of SEO is to increase both the quantity and quality of traffic to a website. Typically, there are two types of SEO — organic and paid.
Internal Links – a MUST for SEO
Google. Bing. Baidu.Yandex. Ask.com. DuckDuckGo. Every search engine is busily ranking your online content but they all require links to navigate your site. Your content’s internal links connect your content to your own site’s previously published content with similar themes. Internal links also help search engines better understand your website’s content in general and its overall structure. Simply put, learning why, when, where, and how to add internal links will help you market for success by strengthening your site’s SEO, getting your site in front of your target audience.
Crisis Management
University of Texas at Arlington: A Direct Connection to Language Services
We’ve written extensively on the many benefits that both LSPs and educational institutions stand to gain through effective partnerships. Akorbi and the University of Texas (Arlington) provide the perfect example of successful collaboration.
How LSPs Benefit from Educational Partnerships
This research article provides a global peak into the world of educational partnerships with LSPs. It has been very well received by the language services industry and was even republished by the New Bulgarian University (NBU).
Educational Partnership Articles
Building A Strong Corporate Culture
Built on a corporate culture of inclusive values, Akorbi extends these services to their clients. As a woman-owned business, Akorbi specializes in providing enterprise solutions that empower companies to achieve success in the global economy. Good employees are hard to find and exceptional employees seem almost impossible to locate. Akorbi will not only help you find your perfect candidates, they’ll help you build and strengthen your company’s diverse and inclusive foundation.
Language and Gender
This has been one of the most popular posts we crafted for one of our clients. It focuses on the study of language structure and how that very structure might affect gender equality.
The Feminine Genius
On behalf of one of our clients, we conducted interviews in both Canada and the United States regarding the gender pay gap. Although the results weren’t surprising, they were still disheartening. As far as we’ve come, we still have a long way to go.
Gender Issue Articles
Work-Life Balance — CEOs Share Their Wisdom
Work-Life Balance — CEOs Share Their Wisdom This week, I came across an inspirational LinkedIn post by Rick Beggington, Filmmaker, Producer, and Creator. Rick had recently celebrated his 40th birthday, or, as Rick puts it, his "40th lap of the sun." In so doing, he...
Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work
When it comes to humanitarian aid and development work, we have two choices as a society: help to save and improve millions of lives in marginalized communities around the world, or ignore the problems they face and do nothing. Effective communication is the key to solving the problems of our global community. We “can” replace cultural and linguistic barriers with global connections. We “can” save lives.
Women-for-Women Initiative
“Women leaders are beginning to recognize and promote other women in their profession. They are opening up opportunities for other women to advance in their careers. Women who have traditionally been passed over for promotion are finally being rewarded for their years of education, their commitment, and their strong work ethic.” Please join the women-for-women initiative. Let’s rise TOGETHER.
Healthcare Articles
European Medical Device Regulation
MDR is set to go into effect in May 2020. This new set of regulations oversees both the production and distribution of medical devices throughout Europe. For medical device manufacturers competing in the European marketplace, MDR compliance will be mandatory. Are you ready?
Professional Interpreting for Ambulatory Care – Because Communication Should Never Be a Struggle
Working toward a culture of effective communication requires a firm commitment to, and investment in, evidence-based strategies such as partnering with language service providers (LSPs) that specialize in healthcare translation and interpreting services. Although there are several LSPs that offer language services for the healthcare industry, it is important to partner with an LSP that requires their interpreters to be qualified and have a background in the healthcare field.
Slator 2019 US Healthcare Interpreting Report
The Slator 2019 US Healthcare Interpreting Report provides an overview of the US healthcare system and examines how healthcare interpreting services are applied to this unique and complex ecosystem.
Politics & Government Articles
A Plea for the Soul of the Nation
GIM Writing Services speaks up and out in the face of social injustices. We stand arm-in-arm with peoples of the world who are fighting against discrimination, police brutality, racism, sexism, homophobia, xenophobia – sadly, the list goes on. We will not be silenced.
America’s Independence Day
Without even knowing it, we are continually affected by the words we hear, and we are continually affecting others with our very own choice of words. In order to gain perspective on our past and work toward a better tomorrow, we must examine our words, and the words of others that either elevate or degrade our collective human experience. Words matter.
America’s Memorial Day
Without even knowing it, we are continually affected by the words we hear, and we are continually affecting others with our very own choice of words. In order to gain perspective on our past and work toward a better tomorrow, we must examine our words, and the words of others that either elevate or degrade our collective human experience. Words matter.
Regional Insights & Trends Articles
Educational Partnerships in Language Services
Educational Partnerships Matter in Language Services Education should never happen in a vacuum no matter what students are learning, and this is especially true for language services. Below, we emphasize a few reasons why. Three Benefits of Educational Partnerships In...
How Leaders Are Turning L&D Challenges Into Opportunities
74% of CEOs are concerned about the availability of key skills. 40% of workers will require up to six months of reskilling by 2025. Data Source: SweetRush¹ Human-centric Workforce It seems that companies across industries are shifting to a more human-centric...
Conversion Rates — And Why They Matter
Conversion Rates — How Well Do You Understand This Metric? Although conversion rates are arguably "one of the most common metrics used by marketers, sales folks, and business professionals"1, how well do CEOs and C-level executives understand this important metric?...
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