INCREASE SEO RANK
It is the actual content and the way it is structured that helps search engines determine whether or not your site is relevant to folks looking for your products or services. The more relevant your content is – and the more organized – the better your website will rank in search engines. And, the better you rank in search engines, the more likely your target audience will find you.
If you are still wondering whether or not you really need SEO optimization, in 2019, “Google accounted for just over 75% of all global desktop search traffic. [In fact,] companies who rank on Google are most likely getting the most business.”
Strategic SEO Services
for the language services industry.
When any search engine scans your website, it is looking for keywords, titles, and descriptions. Search engines also examine your website’s overall hierarchy. How well is your website organized? Can visitors navigate fairly seamlessly, and do they know clearly what it is your website offers? Essentially, search engines look closely at your website’s content. It is the actual content and the way it is structured that helps search engines determine whether or not your site is relevant to folks looking for your products or services. The more relevant your content is – and the more organized – the better your website will rank in search engines. And, the better you rank in search engines, the more likely your target audience will find you.
GIM’s SEO Services
For every piece of content that GIM Content Mgmt builds for your website, we will ensure the content includes:
A Focus Keyphrase
Essentially, this is the phrase you wish to rank for in search engines. In other words, when people search for that phrase, they should find you. It should be a phrase that clearly identifies what the content is about. It is important to ensure this is properly crafted so that we attract the right audience and we do not mislead, which only hurts your ranking and your reputation. We’ll choose the most appropriate and highest performing keyphrase using a number of keyword tools.
Appropriate Keyphrase Length, Density, and Location
Your focus keyword should always blend naturally into your content and should never forced. Ideally, your keyphrase should appear in your title, your introduction, your subheading/s, and in your meta description. When it comes to keyphrase length, GIM will either optimize for a short, generic keyword (usually receives a lot of traffic but also receives a lot of competition) or long-tail keyphrases. Just as the term indicates, these are longer keyphrases that, while they generally tend to get less search traffic, they also tend to have a higher conversion rate since there is less competition and a greater likelihood that people are searching for that specific phrase. We’ll ensure we choose an appropriate keyphrase for each piece of content, and that your keyphrase appears not only enough times but also in all the right locations throughout your article.
Internal Links (when appropriate, provided your site has published similar content)
It is strongly recommended that your site develop and publish content that is related to a given theme/themes. The more content you have on specific subjects, the more of an industry authority you will appear to search engines and to your audience. However, it isn’t enough to just write related content. It is extremely important that this content be linked internally so that visitors can navigate easily from one related piece of content to another and search engines can rank your site as an authority in that given space.
Just as internal links are important, so are external links (sometimes referred to as outbound links). These are links that point the visitor to an outside source. You might be wondering why we would point readers away from your website. However, by adding external links, your content will be received as more authoritative since you are including reputable sources in your content. And, chances are, if you are able to share your content with your external linked sources, they might just return the favor and add their own external link back to you – and that is very valuable. The more external links you receive from other reputable sources, the more authoritative you appear to search engines and to your visitors. GIM’s content will always provide external links to reputable, vetted sources that reinforce the content’s messaging. Further, GIM provides a full list of references with every article and encourages you to publish this list with your article. Remember, the highest-quality articles always reference their sources.
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Give GIM a call today at 716-994-GIMS (4467) or contact us below and let’s start driving results for you, one line at a time!