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Below are some samples of the articles and in-depth market research our GIM team has published on topics relevant to the global language services industry. Our published content provides expert insights on global language services industry trends and the issues affecting language services.

Crisis Management

Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work

Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work

When it comes to humanitarian aid and development work, we have two choices as a society: help to save and improve millions of lives in marginalized communities around the world, or ignore the problems they face and do nothing. Effective communication is the key to solving the problems of our global community. We “can” replace cultural and linguistic barriers with global connections. We “can” save lives.

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Remote Working – The Language Services Industry Shift

Remote Working – The Language Services Industry Shift

Around the globe, virtually all industries are adapting to a remote working environment due to the coronavirus 2019 (COVID-19) pandemic. In the language services industry, employers and employees alike have been shifting to this new full-time remote working paradigm faster than they could have ever predicted. However, working from home (WFH) – particularly in this industry – is not necessarily a new concept. Read on to learn some tried-and-true successful practices when working from home.

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Educational Partnership Articles

Gender Issue Articles

Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work

Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work

When it comes to humanitarian aid and development work, we have two choices as a society: help to save and improve millions of lives in marginalized communities around the world, or ignore the problems they face and do nothing. Effective communication is the key to solving the problems of our global community. We “can” replace cultural and linguistic barriers with global connections. We “can” save lives.

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Women-for-Women Initiative

Women-for-Women Initiative

“Women leaders are beginning to recognize and promote other women in their profession. They are opening up opportunities for other women to advance in their careers. Women who have traditionally been passed over for promotion are finally being rewarded for their years of education, their commitment, and their strong work ethic.” Please join the women-for-women initiative. Let’s rise TOGETHER.

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Healthcare Articles

Politics & Government Articles

America’s Independence Day

America’s Independence Day

Without even knowing it, we are continually affected by the words we hear, and we are continually affecting others with our very own choice of words. In order to gain perspective on our past and work toward a better tomorrow, we must examine our words, and the words of others that either elevate or degrade our collective human experience. Words matter.

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America’s Memorial Day

America’s Memorial Day

Without even knowing it, we are continually affected by the words we hear, and we are continually affecting others with our very own choice of words. In order to gain perspective on our past and work toward a better tomorrow, we must examine our words, and the words of others that either elevate or degrade our collective human experience. Words matter.

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Regional Insights & Trends Articles

White Papers

White Papers

GIM has been hired by some of the largest LSPs worldwide and by the industry’s leading news and market research firms to conduct industry-specific, persuasive research and build compelling white papers that help our clients turn heads and generate leads.

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Social Media Articles

The Business of Marketing

The Business of Marketing

In the global language services industry, COVID-19 hit hard. We saw interpreting companies quickly switching gears to provide virtual remote interpreting. We saw just about every annual conference hop on the online conferencing bandwagan. And when it came to content marketing, many language services providers (LSPs) quickly pulled the plug. Truth is, we panicked. We felt the desire to instantly pause, take a deep breath, regroup, and figure out how to survive a very devestaging blow.  But many companies are now realizing that marketing is maybe not as expendable as they thought, and if they’re not too careful, their competitors will take them by surprise. 

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SEO Keywords

SEO Keywords

SEO — Search Engine Optimization — can be defined as a set of strategies and actions that are taken to improve a website’s rank on any number of search engines. The main goal of SEO is to increase both the quantity and quality of traffic to a website. Typically, there are two types of SEO — organic and paid.

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Internal Links – a MUST for SEO

Internal Links – a MUST for SEO

Google. Bing. Baidu.Yandex. Ask.com. DuckDuckGo. Every search engine is busily ranking your online content but they all require links to navigate your site. Your content’s internal links connect your content to your own site’s previously published content with similar themes. Internal links also help search engines better understand your website’s content in general and its overall structure. Simply put, learning why, when, where, and how to add internal links will help you market for success by strengthening your site’s SEO, getting your site in front of your target audience.

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Content Marketing Strategies for a Digital World

Content Marketing Strategies for a Digital World

Before you endeavor on any content marketing campaign, get to know your audience. Where do they go for information and what types of content attract them? Understand their pain points and be ready to focus on viable solutions. Design a clear focus on what objectives you’d like your content to achieve and be ready to track the success of each marketing campaign. Because, yes, you might have the best products and services on the market, but content is still king – or queen – depending on what lens you look through.

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Effective Content Marketing Tips

Effective Content Marketing Tips

GIM Writing Services communicates effectively. We collaborate and ask for feedback. We exceed expectations. And we always, always show appreciation. In other words, we first build solid foundations with each and every one of our clients and then we build outstanding marketing and promotional content. And yes, we’re damn good at what we do.

If you are looking for an ideal content marketing and market research partner, give GIM Writing Services a call today. You’ll be glad you did. 

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GIM Content Mgmt, LLC
Based out of Phoenix, AZ, USA

Delivering worldwide
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GIMSolutions@gimwriting.com

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