Public-facing Content
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Below are some samples of the articles and in-depth market research our GIM team has published on topics relevant to the global language services industry. Our published content provides expert insights on global language services industry trends and the issues affecting language services.
Crisis Management
Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work
When it comes to humanitarian aid and development work, we have two choices as a society: help to save and improve millions of lives in marginalized communities around the world, or ignore the problems they face and do nothing. Effective communication is the key to solving the problems of our global community. We “can” replace cultural and linguistic barriers with global connections. We “can” save lives.
Remote Working – The Language Services Industry Shift
Around the globe, virtually all industries are adapting to a remote working environment due to the coronavirus 2019 (COVID-19) pandemic. In the language services industry, employers and employees alike have been shifting to this new full-time remote working paradigm faster than they could have ever predicted. However, working from home (WFH) – particularly in this industry – is not necessarily a new concept. Read on to learn some tried-and-true successful practices when working from home.
Educational Partnership Articles
University of Texas at Arlington: A Direct Connection to Language Services
We’ve written extensively on the many benefits that both LSPs and educational institutions stand to gain through effective partnerships. Akorbi and the University of Texas (Arlington) provide the perfect example of successful collaboration.
How LSPs Benefit from Educational Partnerships
This research article provides a global peak into the world of educational partnerships with LSPs. It has been very well received by the language services industry and was even republished by the New Bulgarian University (NBU).
Gender Issue Articles
Work-Life Balance — CEOs Share Their Wisdom
Work-Life Balance — CEOs Share Their Wisdom This week, I came across an inspirational LinkedIn post by Rick Beggington, Filmmaker, Producer, and Creator. Rick had recently celebrated his 40th birthday, or, as Rick puts it, his "40th lap of the sun." In so doing, he...
Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work
When it comes to humanitarian aid and development work, we have two choices as a society: help to save and improve millions of lives in marginalized communities around the world, or ignore the problems they face and do nothing. Effective communication is the key to solving the problems of our global community. We “can” replace cultural and linguistic barriers with global connections. We “can” save lives.
Women-for-Women Initiative
“Women leaders are beginning to recognize and promote other women in their profession. They are opening up opportunities for other women to advance in their careers. Women who have traditionally been passed over for promotion are finally being rewarded for their years of education, their commitment, and their strong work ethic.” Please join the women-for-women initiative. Let’s rise TOGETHER.
Healthcare Articles
How Well Are You Marketing Your Brand?
GIM helps language services providers around the globe by creating engaging and conversion-driving content. We seamlessly weave in relevant and engaging data by conducting secondary research from reliable, respected sources.
Language Intelligence for Life Sciences
It cannot be overstated how imperative it is to ensure all documents within the life sciences industry are accurately translated. From package inserts and medical device instructions to medicine labels, not only can inaccurate translations lead to physical harm, but they can also result in a patient’s loss of life.
Politics & Government Articles
A Plea for the Soul of the Nation
GIM Writing Services speaks up and out in the face of social injustices. We stand arm-in-arm with peoples of the world who are fighting against discrimination, police brutality, racism, sexism, homophobia, xenophobia – sadly, the list goes on. We will not be silenced.
America’s Independence Day
Without even knowing it, we are continually affected by the words we hear, and we are continually affecting others with our very own choice of words. In order to gain perspective on our past and work toward a better tomorrow, we must examine our words, and the words of others that either elevate or degrade our collective human experience. Words matter.
America’s Memorial Day
Without even knowing it, we are continually affected by the words we hear, and we are continually affecting others with our very own choice of words. In order to gain perspective on our past and work toward a better tomorrow, we must examine our words, and the words of others that either elevate or degrade our collective human experience. Words matter.
Regional Insights & Trends Articles
Los Cabos – A Mexican Paradise
Join GIM’s contributing writer, Virginia Gonzalez, as she walks us through her exciting adventures in Los Cabos, Mexico!
Homestays and Cultural Exchanges in Ecuador
Join GIM’s contributing writer, Virginia Gonzalez, as she walks us through her homestay and cultural exchange in beautiful Ecuador!
Educational Partnerships in Language Services
Educational Partnerships Matter in Language Services Education should never happen in a vacuum no matter what students are learning, and this is especially true for language services. Below, we emphasize a few reasons why. Three Benefits of Educational Partnerships In...
How Leaders Are Turning L&D Challenges Into Opportunities
74% of CEOs are concerned about the availability of key skills. 40% of workers will require up to six months of reskilling by 2025. Data Source: SweetRush¹ Human-centric Workforce It seems that companies across industries are shifting to a more human-centric...
My Italian Roots
Join GIM’s contributing writer, Virginia Gonzalez, as she takes on an emotional journey to find her family roots in Canegrate City, Italy.
Conversion Rates — And Why They Matter
Conversion Rates — How Well Do You Understand This Metric? Although conversion rates are arguably "one of the most common metrics used by marketers, sales folks, and business professionals"1, how well do CEOs and C-level executives understand this important metric?...
Mountain Trekking in Córdoba
Join GIM’s contributing writer, Virginia Gonzalez, as she takes to the top of Mount Champaqui in Córdoba, Argentina!
Contact the GIM Team
Contact the GIM Team
GIM Annual Membership Packages
GIM now offers several annual membership packages for our new, current, and returning clients.
White Papers
GIM has been hired by some of the largest LSPs worldwide and by the industry’s leading news and market research firms to conduct industry-specific, persuasive research and build compelling white papers that help our clients turn heads and generate leads.
Los Cabos – A Mexican Paradise
Join GIM’s contributing writer, Virginia Gonzalez, as she walks us through her exciting adventures in Los Cabos, Mexico!
Homestays and Cultural Exchanges in Ecuador
Join GIM’s contributing writer, Virginia Gonzalez, as she walks us through her homestay and cultural exchange in beautiful Ecuador!
Educational Partnerships in Language Services
Educational Partnerships Matter in Language Services Education should never happen in a vacuum no matter what students are learning, and this is especially true for language services. Below, we emphasize a few reasons why. Three Benefits of Educational Partnerships In...
How Leaders Are Turning L&D Challenges Into Opportunities
74% of CEOs are concerned about the availability of key skills. 40% of workers will require up to six months of reskilling by 2025. Data Source: SweetRush¹ Human-centric Workforce It seems that companies across industries are shifting to a more human-centric...
My Italian Roots
Join GIM’s contributing writer, Virginia Gonzalez, as she takes on an emotional journey to find her family roots in Canegrate City, Italy.
Conversion Rates — And Why They Matter
Conversion Rates — How Well Do You Understand This Metric? Although conversion rates are arguably "one of the most common metrics used by marketers, sales folks, and business professionals"1, how well do CEOs and C-level executives understand this important metric?...
Mountain Trekking in Córdoba
Join GIM’s contributing writer, Virginia Gonzalez, as she takes to the top of Mount Champaqui in Córdoba, Argentina!
Contact the GIM Team
Contact the GIM Team
GIM Annual Membership Packages
GIM now offers several annual membership packages for our new, current, and returning clients.
White Papers
GIM has been hired by some of the largest LSPs worldwide and by the industry’s leading news and market research firms to conduct industry-specific, persuasive research and build compelling white papers that help our clients turn heads and generate leads.
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Social Media Articles
Conversion Rates — And Why They Matter
Business Trends, Content Marketing, Snippets, Social Media
Conversion Rates — How Well Do You Understand This Metric? Although conversion rates are arguably "one of the most common metrics used by marketers, sales folks, and business professionals"1, how well do CEOs and C-level executives understand this important metric?...
Develop a Winning Marketing Strategy for Your Startup
Content Marketing, Public-facing Content, Social Media
Develop A Winning Marketing Strategy For Your Startup The sooner you start planning your marketing strategy for your startup, the better. You might already have a business plan, but that doesn't mean you know exactly how to market it. This article will help guide you...
The Business of Marketing
Content Marketing, Public-facing Content, Social Media
In the global language services industry, COVID-19 hit hard. We saw interpreting companies quickly switching gears to provide virtual remote interpreting. We saw just about every annual conference hop on the online conferencing bandwagan. And when it came to content marketing, many language services providers (LSPs) quickly pulled the plug. Truth is, we panicked. We felt the desire to instantly pause, take a deep breath, regroup, and figure out how to survive a very devestaging blow. But many companies are now realizing that marketing is maybe not as expendable as they thought, and if they’re not too careful, their competitors will take them by surprise.
How Well Are You Marketing Your Brand?
Content Marketing, Healthcare, Public-facing Content, Social Media, Translation and Interpretation
GIM helps language services providers around the globe by creating engaging and conversion-driving content. We seamlessly weave in relevant and engaging data by conducting secondary research from reliable, respected sources.
How Research Reports Add Credibility To Your Marketing Message
Content Marketing, Public-facing Content, Social Media, Translation and Interpretation
GIM helps language services providers around the globe by creating engaging and conversion-driving content. We seamlessly weave in relevant and engaging data by conducting secondary research from reliable, respected sources.
Online Content Creation Through Storytelling
Content Marketing, Public-facing Content, Social Media
Online Content Creation Through Storytelling. How do we create compelling, relevant stories at each stage of a customer’s journey? Although every customer journey has the same basic flow, helping you to easily adapt your online content creation to suit your industry, products and services, and target audience, there are a few things to consider. Read on to learn more.
SEO Keywords
Content Marketing, Public-facing Content, Social Media, Technology
SEO — Search Engine Optimization — can be defined as a set of strategies and actions that are taken to improve a website’s rank on any number of search engines. The main goal of SEO is to increase both the quantity and quality of traffic to a website. Typically, there are two types of SEO — organic and paid.
Internal Links – a MUST for SEO
Content Marketing, Public-facing Content, Social Media, Technology
Google. Bing. Baidu.Yandex. Ask.com. DuckDuckGo. Every search engine is busily ranking your online content but they all require links to navigate your site. Your content’s internal links connect your content to your own site’s previously published content with similar themes. Internal links also help search engines better understand your website’s content in general and its overall structure. Simply put, learning why, when, where, and how to add internal links will help you market for success by strengthening your site’s SEO, getting your site in front of your target audience.
Content Marketing Strategies for a Digital World
Public-facing Content, Social Media, Technology
Before you endeavor on any content marketing campaign, get to know your audience. Where do they go for information and what types of content attract them? Understand their pain points and be ready to focus on viable solutions. Design a clear focus on what objectives you’d like your content to achieve and be ready to track the success of each marketing campaign. Because, yes, you might have the best products and services on the market, but content is still king – or queen – depending on what lens you look through.
Effective Content Marketing Tips
Public-facing Content, Social Media, Technology
GIM Writing Services communicates effectively. We collaborate and ask for feedback. We exceed expectations. And we always, always show appreciation. In other words, we first build solid foundations with each and every one of our clients and then we build outstanding marketing and promotional content. And yes, we’re damn good at what we do.
If you are looking for an ideal content marketing and market research partner, give GIM Writing Services a call today. You’ll be glad you did.