PPC Advertising Services
With Pay Per Click (PPC), advertisers pay a fee each time a consumer clicks one of their ads. With PPC you can advertise your products and services online through search engine ads or banner ads on other websites. PPC is a great way to target your consumers by demographics and keyword searches. With PPC, you’re buying traffic to your website instead of earning traffic organically.
Search engine advertising is one of the most popular forms of PPC. Search engines allow advertisers to bid against each other for ad placement in a search engine’s sponsored links when someone searches for a keyword related to a specific business offering. PPC also includes display advertisements known as banner ads. Banner ads are displayed on websites or search engine results along with content related to your business’s products or services.
PPC-sponsored results account for nearly 65% of clicks for high commercial intent keyword searches. in other words, your PPC ads get clicks from nearly 65% of people at the purchasing phase in the customer journey. This is 600x higher than the CTR (click-through rate) for ads on a typical social media page like Facebook.
We all know that search engine optimization (SEO) can take a long time and can become quite costly. However, with PPC, you’ll get top placement for your ad, placing you immediately among thousands (possibly millions) of viewers. But with professionally crafted PPC ads from GIM, we’ll ensure your targeted audience are the ones clicking your ads. With GIM managing your PPC ads, you’ll be better able to convert your paid traffic into real customers quickly.