European Medical Device Regulation
The Future Starts Now
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Carreen Schroeder Public, Regional Insights and Trends, Research, Sponsored Content, Translation and Interpreting Content Moderation, Digital Marketing, Localization, Multilingual Content Moderation, Translation
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Carreen Schroeder Public, Regional Insights and Trends, Research, Sponsored Content, Translation and Interpreting HR Translations, Human Resources, Language Services Industry, Language services professionals, Latin America
When most people hear the term, “human resources”, they immediately think of that intimidating department within an organization that recruits, hires, and fires employees. And while HR departments are indeed charged with the hiring (and terminating) of employees, their responsibilities extend to a great many other areas as well.
Some might describe human resources as the virtual lifeblood of their organization. After all, HR professionals are responsible for managing employee performance and maintaining employee satisfaction. They oversee payroll, benefits, and training, and are responsible for creating, communicating, distributing, and enforcing company-wide policies. And that means documentation – lots and lots of documentation.
HR managers, talent experts, and on-site training specialists work diligently to ensure all employees are well informed and fully prepared to carry out the duties of their job. To that end, HR departments develop complex documents, including audio, video, and online training materials, but for companies with a multilingual workforce, HR documentation also requires translation into additional languages (and possibly even localization) in order to meet their staff’s linguistically- and culturally-diverse needs.
Sometimes HR departments demand quick delivery of translated internal messages in emergency situations (such as the 2020 COVID-19 emerging pandemic) or when time-sensitive issues arise. Many also require a flawless translation system that integrates well with their CMS. HR departments also require translation services that clearly communicate their corporate culture for every member to understand and embrace. From employment contracts, e-learning platforms, and training manuals, to company protocols, policies, and procedures, HR departments that manage a global workforce have come to rely heavily on professional HR translation services.
An increasing number of countries throughout Latin America now offer more favorable production and operational costs, improved tax regulations, and new trade agreements – and US-based multinational corporations (MNCs) have taken notice. As Alfredo Rivera, the group president of Coca-Cola in Latin America puts it, although in the past, the region has seen bouts of high inflation and currency depreciation, “stability [is] returning to this part of the world.”1
According to Coca-Cola, their people are as diverse as their communities. With locations in over 200 countries spanning the globe, Coca-Cola employs over 700,000 employees worldwide. In Mexico alone, “Coca-Cola’s sports drink Powerade… is now the market leader, gaining over 39 value share points in the 2007 to 2016 period.”2In 2017, General Motors (GM) reorganized its Latin American regional structure by creating three new divisions. GM Andina now covers business in Colombia, Ecuador, and Venezuela, GM Mercosur covers Brazil and Argentina, and GM Central covers Bolivia, Chile,Paraguay, Peru, and Uruguay.In response to Delta’s 2019 announcement to actively pursue a joint venture with LATAM, the largest airline carrier in South America, American Airlines is now joining forces with GOL, Brazil’s largest airline.
|Coca-Cola||General Motors||American Airlines|
|According to Coca-Cola, their people are as diverse as their communities. With locations in over 200 countries spanning the globe, Coca-Cola employs over 700,000 employees worldwide. In Mexico alone, “Coca-Cola’s sports drink Powerade… is now the market leader, gaining over 39 value share points in the 2007 to 2016 period.”2||In 2017, General Motors (GM) reorganized its Latin American regional structure by creating three new divisions. GM Andina now covers business in Colombia, Ecuador, and Venezuela, GM Mercosur covers Brazil and Argentina, and GM Central covers Bolivia, Chile,Paraguay, Peru, and Uruguay.||In response to Delta’s 2019 announcement to actively pursue a joint venture with LATAM, the largest airline carrier in South America, American Airlines is now joining forces with GOL, Brazil’s largest airline.|
Outside of these multinational giant corporations, other US-based MNCs in tech, agricultural machinery, pharmaceuticals, retail and more are grappling for their competitive edge throughout Latin America – but let’s not forget Europe. An increasing number of European-based MNCs are also turning to Latin America for exciting investment and business-growth opportunities
In Spain and Portugal alone, Latin America represents a growing fertile ground for business opportunities. In fact, according to the Real Instituto Elcano, in 2017, Mexico, Colombia, and Brazil accounted for 21.5 percent of Spain’s total investment abroad, an increase of more than 14 percent from the previous year. And, although Brazil remains one of Portugal’s most important international markets, Chile has also risen in the ranks. In 2017, InvestChile reported that as many as 30 Portuguese companies are now “operating in different sectors of the Chilean economy.”3
Companies in Switzerland are also investing in Latin America. Vostok Emerging Finance (VEF) and KiWi, two Swedish-based investment companies have both recently announced significant investments to help Mexican SMEs by extending credit to entrepreneurs. Over the past decade, the UK has also been looking to new markets. Today, Latin America offers a great many opportunities for UK businesses, from mining, oil & gas, agri-tech, and marine sectors to healthcare and life sciences, financial and professional services, infrastructure and more. In the life sciences, renewable energy, and marine sectors alone, “UK companies have developed some of the world’s leading technology”4 , creating exciting growth opportunities within Latin America.
If you manage branches and subsidiaries anywhere in Latin America, investing in professional HR translation services will ensure your internal documentation is accurately translated and localized to meet the unique linguistic, cultural, and varying literacy needs of your Latin American employees. At the very least, your HR-related documentation should be translated into both the Spanish and Brazilian Portuguese languages. However, some companies might even require translation services for several additional Native American languages, including Haitian Creole, Quechua, and Guarani among others.
With nearly two decades of experience in the language services industry, delsurtranslations offers professional translation services that cater directly to your HR needs. We offer a large team of qualified linguists specialized in HR and corporate translation services for LATAM Spanish and Brazilian Portuguese, as well as for several Native American languages. We deliver fast, effective solutions to our customers, and when it comes to translation systems, our technical experts will confidently handle your unique integration needs. But that’s not all. delsurtranslations also specializes in cross-cultural communication. Our HR subject matter experts will accurately translate and localize all of your documentation, keeping your target audience’s mindset and culture at the very center. Place your trust in Latin American HR translation specialists. Place your trust in delsurtranslations.
1 Team, Trefis, and Trefis. “How Has Coca-Cola Turned Around Its Fortunes In Latin America?” Nasdaq, www.nasdaq.com/articles/how-has-coca-cola-turned-around-its-fortunes-latin-america-2017-12-14.
2 “Latin America.” The Coca-Cola Company, investors.coca-colacompany.com/about/segments/latin-america.
3 “InvestChile.” InvestChile, investchile.gob.cl/chile-and-portugal-sign-investment-promotion-collaboration-agreement/.
4 “Overview: UK Business Growth in Latin America.” Biz Latin Hub, 29 Oct. 2019, www.bizlatinhub.com/overview-uk-business-growth-in-latin-america/.
In Addition To:
“The Coca-Cola Company – More than a Beverage Company.” The Coca-Cola Company – More than a Beverage Company, www.coca-colacompany.com/company.
EIU Digital Solutions. “The Economist Intelligence Unit.” General Motors Reorganises Latin American Operations, www.eiu.com/industry/article/605178244/general-motors-reorganises-latin-american-operations/2017-01-20.
Fundación Real Instituto Elcano. “Strategic and International Studies.” Inicio, www.realinstitutoelcano.org/wps/portal/rielcano_en/contenido?WCM_GLOBAL_CONTEXT=/elcano/elcano_es/zonas_es/economia+internacional/ari46-2018-chislett-spain-main-listed-companies-notch-up-record-revenues-abroad.
Loritz, Mary. “Swiss Microfinance Startup KiWi Raises €2.8 Million to Give Credit to More Mexican Entrepreneurs.” EU, 18 Jan. 2019, www.eu-startups.com/2019/01/kiwi-raises-funds/.“Why UK Companies Should Expand to Latin America?” Biz Latin Hub, 30 Oct. 2019, www.bizlatinhub.com/uk-companies-expand-latam/.
Carreen Schroeder Gender Issues, Public, Regional Insights and Trends, Research, Sponsored Content, Translation and Interpreting Corporate Culture, Diversity, Gender equality, Inclusion, Multilingual Staffing, Recruiting, Staffing
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The “global language services industry was worth approximately 46.52 billion U.S. dollars in 2018” and is expected to reach USD 56 billion by 2021.1 As more and more businesses expand into new geographies, the need for language services will continue to grow – and global staffing solutions will continue to play an increasingly significant role, leveraging some of the world’s top talent.
Language services providers (LSPs) offer a plethora of specialized services. Ranging from localization experts and engineers, DTPers, and multimedia specialists, to project managers and coordinators, vendor managers, QA specialists and more, LSPs are regularly on the lookout for professional multilingual talent for their diverse staffing needs. No matter what corner of the globe, LSPs are tasked with finding, vetting, hiring, and retaining the highest caliber of language services professionals. But despite today’s highly digital world, it is still difficult for many LSPs to create successful multicultural connections beyond their own borders.
The below table highlights some of the most common pain points experienced by LSP hiring managers.
|Common LSP Staffing Pain Points|
|Too many hours and too many resources invested|
|Inability to find candidates with specialized skill sets|
|Stress over negotiating salaries|
|Everchanging labor laws, especially with contracted workers*|
*California’s new AB5, which went into effect in January, 2020, has caused a great stir within the US language services industry. According to the law, translators and interpreters must now be reclassified as “employees” yet LSPs cannot justify (nor can many afford) onboarding their independent contractors (ICs) into full-time – or even part-time – positions. As a result, LSPs might wish to consider hiring overseas LSP professionals.
Other common challenges include the high salary and benefit expectations of candidates and a lack of desire to work during unsocial hours (ex. the night shift or over the weekend). Complicating matters further, employers in the United States and in Europe experience a rather high employee turnover rate. In fact, according to the US Bureau of Labor Statistics (BLS), Americans will change jobs in a lifetime an average of 12 times.2 By comparison, “a UK worker will change employer[s] every five years on average.”3 How do hiring managers keep up with the continuous staffing demand in light of these challenges?
One viable alternative is to partner with a global staffing agency. Businesses small, medium, and large are outsourcing work and hiring overseas. Once you get by the legal red tape, hiring overseas allows you to find highly sought-after talent with unique skill sets – something very appealing to the language services industry.
Some LSPs strictly need a liaison to help find successful candidates for direct hire. Others, however, require an agency to provide ongoing services, including IC contracts, office space, operational supervision, and salary and benefits management. Look for staffing agencies that are fully committed to your needs and are flexible enough to adapt their solutions just for you. And going the extra mile doesn’t hurt either – keep an eye out for agencies that are able to help you draft job descriptions and create the ideal candidate profile.
Some LSPs do not have the time nor the resources to train new hires. If this is the case, look for agencies that not only find experienced candidates but train them for you as well. There are even agencies that are able to offer a workspace within their offices if you are uncomfortable with a work-from-home scenario yet require a remote location for your employee. These specialized agencies not only create an appropriate workspace for your new recruits but will also help with supervision.
Partnering with a global recruitment agency that offers professional payroll services greatly reduces the in-house administrative burden, and for some LSPs, this is just what they’re looking for. Depending on the agency, some administrative services might also include payroll processing, payroll tax administration, invoicing, timekeeping, custom reporting and more. Global payroll services save you money and help to minimize your liability and responsibility to comply with several regulations.* If you require a specialized workforce and are looking to expand your team abroad, partner with a global staffing agency that can help you manage your new hires.
*As a general rule, wages earned by nonresident aliens for services performed outside of the United States for any employer are foreign source income and therefore are not subject to reporting and withholding of U.S. federal income tax. However, it is important that the IC not be deemed an employee under applicable US and foreign labor laws (ex. ideally, ICs should set their own wages and be free from the hiring company’s control in how they perform their work. Additionally, their duties should be “outside” the usual course of business.”
Some recruiters have their own human resources department and can carefully screen resumes, check references, interview candidates, confirm academic backgrounds, and evaluate previous experience. Sometimes specific tests are also required, especially in the language services industry. Working with a recruitment agency that specializes in global staffing will ensure your candidates are not only language proficient but also possess the technology skills required for your LSP.
As companies continue to expand operations overseas, the language services industry will continue to be in high demand. For LSPs wishing to compete on the global stage, this means building and maintaining a linguistically and culturally diverse work environment. Global staffing agencies have an excellent command of the language services talent landscape. They listen attentively to their customers’ needs then get to work, finding, vetting, and interviewing high-quality candidates in a timely fashion.
When it comes to hiring for your LSP, make every hire count by partnering with experienced global staffing specialists.
1 Nace, Shaun. “Topic: Language Services Industry in the U.S.” Www.statista.com, www.statista.com/topics/2152/language-services-industry-in-the-us/.
2 “Number of Jobs, Labor Market Experience, and Earnings Growth: Results From a National Longitudinal Survey.” US Department of Labor, Bureau of Labor Statistics, 22 Aug. 2019, www.bls.gov/news.release/pdf/nlsoy.pdf.
3 Hope, Katie. “How Long Should You Stay in One Job?” BBC News, BBC, 1 Feb. 2017, www.bbc.com/news/business-38828581.
4 “Persons Employed Abroad by a U.S. Person: Internal Revenue Service.” Persons Employed Abroad by a U.S. Person | Internal Revenue Service, www.irs.gov/individuals/international-taxpayers/persons-employed-abroad-by-a-us-person.
Your customers have come to rely on service excellence. But how will your target market ever learn about your unparalleled services without an ongoing and effective content marketing strategy? The hard truth is, they won’t.
In today’s digital world of commerce, content marketing has become more important than ever before. Global brands invest in teams of marketing professionals to build and maintain content calendars. They must then build and manage a team of researchers and writers to strictly adhere to that calendar and consistently deliver high-quality, relevant, and engaging content. But that just sets the stage. Companies that truly wish to compete on the global (or even local) market must also invest in analytics services to learn more about the content that drives engagement and then adjust their content marketing strategy accordingly to ensure they are consistently attracting and engaging their target audience. For many companies, this is easier said than done.
When most people think of content marketing, they think of powerful messaging. They think of blog posts on their website, articles, and maybe the odd white paper or two. And while these pieces of content are highly effective, there are several other types of content marketing that you might wish to consider. Let’s start with the obvious and then move to other innovative, unconventional, or more labor-intensive types of content marketing worth exploring.
Blog posts have actually been around since the mid 1990s, gaining a spike in popularity in the early 2000s. As somewhat informal pieces of writing, blog posts give each author quite a bit of latitude and creative license. In many blog posts, you’ll see a relaxed sense of grammatical and structural usage, allowing more of the author’s personality to seep onto the pages. Blog posts are traditionally quite short pieces, some containing as little as 250 words. Regardless of how informal blog posts might be, they do still pack a punch in the world of marketing. Depending on your target audience, blog posts offer a light and often entertaining or whimsical approach to a subject matter. Since blog posts are easily digestible pieces of content, they are relatively quick to write, quick to read, and can still leave the audience with a valuable message.
Although many often interchange the terms “blog posts” and “articles”, the two couldn’t be more different. For starters, articles are based (or at least should be based) on facts. They should also be data driven in order to back up the assertions that are being made. In order for articles to gain respect, they should appear to be unbiased in nature, (again, driven by facts and data) even if there is a call-to-action (CTA) message at the end. It is completely acceptable for articles to promote a company’s brand, services, and/or products, but the manner in which the article is crafted should be more formal and professional in tone and structure. Articles are also much longer than your typical blog post. We strongly encourage articles to be a minimum of 900 words but should be no longer than 1,200. Although this particular point is vigorously argued in marketing circles, our experience comes down to creating industry respectability. Articles that fall too short leave the reader hanging, looking for more, and being left with more questions than answers. On the other hand, writing articles that are too long run the risk of losing the reader’s interest.
Market research reports have taken various subjects that have been discussed in articles and have delved into the subject matter in much more detail. Research reports attempt to examine a topic from every angle as in “no stone left unturned.” Although many sponsored research reports likely still have the goal of driving business back to the client, all evidence in the reports should be thoroughly vetted and sources should be peer-reviewed when and where relevant. Research reports can become quite lengthy as a result, with some as long as 30 pages or more. Companies will often place their research reports behind a paywall or will offer full access only to those with a membership to their website. As a tease, some companies will often provide a “sneak preview” of the report, inviting those who might be interested in the full report, to subscribe to their site and/or become members in any number of ways. The term “white paper” is used quite fluidly in industry circles but the gist of a white paper is to offer readers a condensed version of a research report. Often used for marketing purposes, white papers might even be used to promote a new service offering or product. Nonetheless, both research reports and white papers attempt to cast the company as an industry leader.
Social media marketing is a wide open field in which to play. If not careful, your company and your messaging can be swallowed up in the sea of competition. Nonetheless, the power of social media platforms cannot be ignored. Some companies use their social media influence to promote offers, discounts, and/or seasonal promotions. Others use these platforms in a much more informal and playful way – uploading company images, video clips, or introducing new team members (remember, all audiences love a personable touch). Companies that are able to invest a little more might use these platforms to launch paid-for ad campaigns, shining a spotlight on their industry expertise. No matter how social media campaigns are used, the real secret lies in consistency. Be not only consistent in your delivery scheduling but remember to also engage actively in publications that others within your orbit are posting. While it is true that everyone loves a personable approach to social media posts, they are quickly turned away by companies that solely focus on themselves and do not engage with others – after all, this is called “social” media for a reason.
Question-and-answer content can be a very effective content marketing tool. It’s not only a great way to connect with industry leaders, but is an equally effective way to engage your audience with the latest industry insights. The trick, of course, is to craft well thought-out questions that you have researched well in advance. Get to know the individual you are going to interview. Get to know their expertise, background, and current role. Much like a journalist, an interviewer must do their due diligence in order to create an interview worthy of attention. If done correctly, these pieces of content have the potential to add credibility to your organization not to mention build industry relationships while casting your company as an industry advocate.
Not sure what to write about? Why not consider crafting honorable mentions for your employees? This is a fairly seamless way to generate quick, promotional content. You already have the employees, and your employees already know their own individual stories, so why not build promotional pieces that put them in the spotlight? Not only will each employee rise to the occasion, but employee spotlights also demonstrate your company’s commitment to a healthy, productive, respectful work environment. And since each employee strengthens your company’s offerings, bringing attention to their individual talents strengthens your company’s reputation as having a full team of qualified, experienced professionals.
Have your service offerings changed? Have you enhanced your processes? Are you expanding? By building a healthy list of email subscribers you’ll be in great shape to send out weekly, monthly, or even quarterly newsletters to keep your readers engaged and up to speed on company news. This is a tried-and-true content marketing strategy that allows you to engage your already established audience and encourage folks to visit your site, engage with your content, and/or inquire about your services.
Do you think you have it in you to run a webinar? Again, depending on the subject matter, the preparation, and the set up, webinars have the potential to cast you as a thought leader within your industry. Effective, engaging, relevant webinar topics could place your company as the go-to authority on the topics you cover. The power of webinars also lies in their use of both audio and video. A multimedia approach appeals to many webinar attendees. It allows them to not only make a connection with the voice but webinars also generally allow attendees to actively participate in the webinar by asking questions and receiving valuable answers. Keep in mind, however, that webinar preparation and governance requires considerable time and resources that cannot be overlooked.
The world is full of podcasts for virtually every industry. Although podcasts do not support video, their appeal seems to lie in the nostalgia of radio talk shows. Podcasts allow the listener to focus more on the storytelling without any video distractions that might occur on webinars. Contrary to most webinars, podcasts usually run in a series, offering regularly scheduled episodes on a given topic.This allows listeners to choose a podcast that caters directly to their interests. Podcast hosts have the potential to gain recognition as authorities in their field, grow audience prospects, build influence, and of course, build a library of quality content. And, although these are all inspiring goals, podcast development and governance, much like webinar preparation, requires a lot of time and commitment. Ensure right from the get-go that you have the resources necessary to invest in your podcast.
Marketing videos are where it’s at. In today’s high-speed digital world, your audience is looking for quick, entertaining, yet informative content that drives a clear message, and video marketing (if done correctly) delivers. Remember, however, that it’s all in the delivery. Craft your promotional videos to appeal to your audience’s pain points, then deliver effective solutions. Also remember that many viewers will click out of your video within the first 10 seconds so make every second count by getting straight to point. This is often referred to as the “upside-down pyramid” strategy – instead of just waiting until the end to craft your powerful punch, open with an immediate hook to keep your audience engaged. But perhaps most importantly, stick to the “2-minute or less” rule. If your videos are too short, viewers might miss the messaging altogether. Likewise, if your videos are too long, you run the risk of losing your audience’s attention. If done right, the return can be very rewarding.
In fact, in a recent wyzowl video marketing survey, when marketers were asked about the return on investment (ROI) for their videos, a resounding 88% reported that they receive a positive ROI.
Nowadays, the digital world of business is all about building lead generation, strengthening your SEO ranking, increasing brand awareness, growing audience engagement, and of course, expanding your target audience. From infographics to ebooks, and from blog posts to white papers, companies compete vigorously online for their audience’s attention. The trick however, lies squarely in your content marketing strategy.
Before you endeavor on any content marketing campaign, get to know your audience. Where do they go for information and what types of content attract them? Understand their pain points and be ready to focus on viable solutions. Design a clear focus on what objectives you’d like your content to achieve and be ready to track the success of each marketing campaign. Because, yes, you might have the best products and services on the market, but content is still king – or queen – depending on what lens you look through.
With one year over and a new year just beginning, many language services providers (LSPs) are busily assessing last year’s performance and finding ways to improve moving forward. CEOs are eager to know how many visitors their website attracts, how long their visitors remain engaged, which pages they most frequently visit, which countries they come from, which languages they speak, and which industries they serve. If this sounds like you, the following article sheds some insight on how to build effective content. Start off the year on the right foot with these 5 effective content marketing tips that are sure to drive sales and increase engagement.
Have you taken a good look at your analytics to familiarize yourself with your high-value visitors? Do you have a pretty clear handle on their interests? No? Then that is most definitely where you need to start. Spend time with your analytics tool to get to know your daily, weekly, or even monthly visitors. Most analytics services will offer LSPs insights into their visitors’ interests with groupings such as “Healthcare Interpreting”, “Language Services for Life Sciences”, or “Translation Technology” just to name a few. Once you have a clear understanding of your visitors’ interests, you can begin to create and promote content that caters to their needs.
Say what? If you’re wondering what the heck geo-target content is, it is just what the term implies – creating content that appeals to your visitors from your top regions. For GIM Writing Services, that means the USA, and more specifically, Virginia. So, all you Virginians out there, we are planning a “Fun Facts About Virginia” article that we hope will entertain you! But our website also appeals to other regions throughout the United States as well as to some countries abroad. What do your analytics tell you about the top countries that visit your site? What languages do they speak? Are there cultural sensitivities you should pay attention to in your content marketing, articles, and email campaigns? When you take the time to craft well thought-out content that attracts your targeted audience, you strengthen your chances of increasing website traffic and gaining more loyal visitors.
Chances are, you already do utilize an analytics tool that allows you to lift up the hood of your website and take a good look inside at what worked well over the past year and what needs improvement. One of the most important areas to examine, however, is your content. Over the past year, which landing pages were the most frequently visited? Which articles were the most popular? Focus closely on this and try to find ways to give your audience more of the same. No, not exactly the same, but your analytics informs you that the themes on these landing pages and the content covered in your most popular posts have attracted the most visitors. So, dig deeper. What new insights can you offer them on the same or a similar topic? How can you improve and expand upon those landing pages to attract even more visitors and hold their attention longer? The idea isn’t always about building content that is completely different from what you’ve published in the past. Quite the contrary, it’s about building content that shares a connected and popular theme. In other words, if it ain’t broke, don’t fix it. Once you understand what topics your audience is hungry for, satisfy their hunger with similar, quality content but always leave them with a powerful punch, taunting them to come back for more.
We’ve all heard the term “SEO” a thousand times, but as Search Laboratory’s Nicola Winters puts it, “[h]istorically, people have been quite scared of SEO. They see it as sort of like dark art, as though only geeky robots with their laptops are controlling the whole scene.” But it really doesn’t need to be so scary. In fact, what it really needs to be is intelligently and effectively implemented in all content that you publish. There are all kinds of free SEO keyword tools to assist you such as Google Search Console and Answer The Public. However, if your company’s budget isn’t too limiting, you might wish to try bolder measures using SEMRush or SimilarWeb. These tools will give you further insights into your competitors’ top-performing content and SEO best practices, and that can be a game changer for your business.
We could go on about many more optimization tips and tricks. We could (and likely will in future articles) talk about improving your headlines by using powerful call-to-action (CTR) phrases for instance. We could talk about building content that encourages social sharing. And we could run an entire article that focuses on re-purposing existing content. But for now, we’re ending on one clear message – if nothing else, build quality content. Take the time to study the subject at hand. Ensure you are using relevant and vetted sources in your research. Keep your sentences short yet engaging, and only publish after you have thoroughly edited your work for grammar, punctuation, and of course, readability. But that’s not all. Be sure to create a consistent publishing schedule whether that be daily, weekly, or monthly. This is a crucial step that can truly boost – or cost you – your reputation. But if you’re still not fully convinced that creating consistent, quality content is right for your business, consider the following.
In the summer of 2019, the Content Marketing Institute published an online survey of 679 North American B2B marketers. Here is what the respondents claimed to have achieved with the help of content marketing:
Year after year, the most successful businesses survive not simply because they offer the best products or services at the best prices, but because they build strong, meaningful, and long-lasting relationships with their customers. Of course, the quality of the products and services are also vastly important, but when companies take the time to familiarize themselves with their customers, it’s a win-win. What are your customer’s desires? What pain points often stand in the way of reaching their goals? And what does your company offer that can lessen or remove these pain points? Beyond this, how much time do you truly spend with your customers? Do you squeeze in a quick weekly or monthly meeting or have you instilled confidence in your customers that you are always available to them when they need you? Building long-lasting meaningful relationships is likely the most important tip of all, so start here and then build your content.
But what about companies that just don’t have the time to do all this and build their own content? What about companies that just don’t have the resources to develop all of their content marketing in-house? That’s where we come in. GIM Writing Services not only lives to research and create promotional content but we are a company whose foundation has been firmly built on developing and maintaining strong customer relationships.
GIM Writing Services communicates effectively. We collaborate and ask for feedback. We are here for our clients 24/7. We exceed expectations. And we always, always show appreciation. In other words, we first build solid foundations with each and every one of our clients and then we build outstanding marketing and promotional content. And yes, we’re damn good at what we do.
If you are looking for an ideal content marketing and market research partner, give GIM Writing Services a call today. We assure you, it will be the start of a very profitable partnership.
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I’m honored to share my insight into the social media trends, especially through the eyes of younger generations, who, as we all know, help to drive the online world today. I have developed a deep understanding and a unique skill set in digital art and social media promotion and have expertise in graphic design. I am ecstatic about my new role in this industry, and I look forward to the adventures that lie ahead.
I graduated from NYU Film School and hold a Master’s Degree in the Humanities from Mount St. Mary’s University in Los Angeles. I have extensive experience as a screenwriter, script doctor and essayist, and my blogs appear regularly on Medium. I speak several foreign languages and put those skills to good use translating and editing film subtitles. I’m thrilled to join the GIM team!
As the Financial Advisor for GIM Writing Services, I supervise, track, and evaluate the company’s day-to-day financial operations. I monitor and analyze accounting data, produce financial reports, manage accounts payable and receivable, and establish standard accounting methods, policies, and procedures.
With each new day, I am honored to serve my esteemed clients that span the globe. Through blood, sweat, and tears, I’ve been able to grow GIM from working with one client in the United States to now working with clients in the US, Europe, Asia, and South America. GIM offers the highest caliber of market research, content marketing, marketing consultation, and more.