by Carreen Schroeder | Oct 1, 2020 | Content Marketing, Public-facing Content, Social Media, Technology
SEO Keywords How to Optimize Keywords for SEO? SEO Basics SEO — Search Engine Optimization — can be defined as a set of strategies and actions that are taken to improve a website’s rank on any number of search engines. The main goal of SEO is to increase both...
by Carreen Schroeder | Aug 5, 2020 | Content Marketing, Public-facing Content, Social Media, Technology
Internal Links are simply a MUST for SEO Google. Bing. Baidu.Yandex. Ask.com. DuckDuckGo. Every search engine ranks your online content busily, but they all require links to navigate your site. While external links connect your content to external sources, your...
by Carreen Schroeder | Aug 4, 2020 | Crisis Management, Public-facing Content, Technology, Translation and Interpretation
Language Services Shift to Remote Working Adapting to a Remote Working Environment Around the globe, many office workers are entering their fourth or fifth month with a shift to remote working due to the coronavirus 2019 (COVID-19) pandemic. In the language services...
by Carreen Schroeder | Jan 28, 2020 | Public-facing Content, Social Media, Technology
Content Marketing Strategies for a Digital World Your customers have come to rely on service excellence. But how will your target market ever learn about your unparalleled services without an ongoing and effective content marketing strategy? The hard truth is, they...
by Carreen Schroeder | Jan 7, 2020 | Public-facing Content, Social Media, Technology
Effective Content Marketing Tips Drive Sales and Increase Engagement with Effective Content Marketing With one year over and a new year just beginning, many language services providers (LSPs) are busily assessing last year’s performance and finding ways to...
by Carreen Schroeder | Jun 4, 2019 | Public-facing Content, Social Media, Technology
Search Laboratory’s Take on Global Voice SearchAn Interview With Nicola Winters Search Laboratory Nicola Winters is the Head of International for Search Laboratory, a global digital marketing agency with two locations within the United Kingdom and one in...
