by Carreen Schroeder | Aug 25, 2022 | Business Trends, Content Marketing, Snippets, Social Media
Conversion Rates — How Well Do You Understand This Metric? Although conversion rates are arguably “one of the most common metrics used by marketers, sales folks, and business professionals”1, how well do CEOs and C-level executives understand this...
by Carreen Schroeder | Jul 15, 2022 | Content Marketing, Public-facing Content, Social Media
Develop A Winning Marketing Strategy For Your Startup The sooner you start planning your marketing strategy for your startup, the better. You might already have a business plan, but that doesn’t mean you know exactly how to market it. This article will help...
by Carreen Schroeder | Sep 15, 2021 | Content Marketing, Public-facing Content, Social Media
The Business of Marketing Do any of us even remember what life was like pre-COVID-19? It might seem a little hazy at best if you are anything like the majority of us. And for many business leaders, it might even seem nostalgic. In the global language services...
by Carreen Schroeder | Sep 1, 2021 | Content Marketing, Healthcare, Public-facing Content, Social Media, Translation and Interpretation
How Well Are You Marketing Your Brand? The Need for Language Services in Healthcare When the COVID-19 pandemic hit, very few were left unaffected. The nightly news showed images of full hospitals, shut down storefronts, and increasing unemployment numbers. Without...
by Carreen Schroeder | Aug 16, 2021 | Content Marketing, Public-facing Content, Social Media, Translation and Interpretation
How Research Reports Add Credibility To Your Marketing Message Powerful Marketing Solutions for the Language Services Industry Every brand has a message they are trying to get to you. Any company with something to sell is constantly trying to find new ways to speak to...
by Carreen Schroeder | Nov 16, 2020 | Content Marketing, Public-facing Content, Social Media
Online Content Creation Through Storytelling How to Create Compelling, Relevant Stories at each Stage of a Customer’s Journey Have you ever asked yourself if your online content creation is compelling to your target audience? Do you wonder if your customers — or...
