Articles
Driving Results, One Line at a Time
Below are some samples of the articles and in-depth market research that we’ve crafted for our clients as well as for our own website. Our published content provides expert insights on companies, products, services, and trends within the global language services industry.
Latest Articles
The Business of Marketing
In the global language services industry, COVID-19 hit hard. We saw interpreting companies quickly switching gears to provide virtual remote interpreting. We saw just about every annual conference hop on the online conferencing bandwagan. And when it came to content marketing, many language services providers (LSPs) quickly pulled the plug. Truth is, we panicked. We felt the desire to instantly pause, take a deep breath, regroup, and figure out how to survive a very devestaging blow. But many companies are now realizing that marketing is maybe not as expendable as they thought, and if they’re not too careful, their competitors will take them by surprise.
Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work
When it comes to humanitarian aid and development work, we have two choices as a society: help to save and improve millions of lives in marginalized communities around the world, or ignore the problems they face and do nothing. Effective communication is the key to solving the problems of our global community. We “can” replace cultural and linguistic barriers with global connections. We “can” save lives.
SEO Keywords
SEO — Search Engine Optimization — can be defined as a set of strategies and actions that are taken to improve a website’s rank on any number of search engines. The main goal of SEO is to increase both the quantity and quality of traffic to a website. Typically, there are two types of SEO — organic and paid.
Conference Reports Articles
2nd Africa International Translation Conference
The 2nd Africa International Translation Conference will be held in Arusha, Tanzania, February 7th and 8th, 2020. Alfred Mtwali, President of the East Africa Interpreters and Translators Association (EAITA) and his talented team are busying themselves yet again, and a call for papers has just been announced. If you attended the 1st Africa International Translation Conference in Nairobi, Kenya, you already know that its sequel will surely not disappoint. If you didn’t attend the 1st Africa International Translation Conference, what are you waiting for?
1st African International Translation Conference
The 1st Africa International Translation Conference was held in Nairobi, Kenya in February, 2019. Read the article conference to learn about the topics presented by key players in the language services industry.
Content Marketing Articles
The Business of Marketing
In the global language services industry, COVID-19 hit hard. We saw interpreting companies quickly switching gears to provide virtual remote interpreting. We saw just about every annual conference hop on the online conferencing bandwagan. And when it came to content marketing, many language services providers (LSPs) quickly pulled the plug. Truth is, we panicked. We felt the desire to instantly pause, take a deep breath, regroup, and figure out how to survive a very devestaging blow. But many companies are now realizing that marketing is maybe not as expendable as they thought, and if they’re not too careful, their competitors will take them by surprise.
How Well Are You Marketing Your Brand?
GIM helps language services providers around the globe by creating engaging and conversion-driving content. We seamlessly weave in relevant and engaging data by conducting secondary research from reliable, respected sources.
How Research Reports Add Credibility To Your Marketing Message
GIM helps language services providers around the globe by creating engaging and conversion-driving content. We seamlessly weave in relevant and engaging data by conducting secondary research from reliable, respected sources.
Online Content Creation Through Storytelling
Online Content Creation Through Storytelling. How do we create compelling, relevant stories at each stage of a customer’s journey? Although every customer journey has the same basic flow, helping you to easily adapt your online content creation to suit your industry, products and services, and target audience, there are a few things to consider. Read on to learn more.
SEO Keywords
SEO — Search Engine Optimization — can be defined as a set of strategies and actions that are taken to improve a website’s rank on any number of search engines. The main goal of SEO is to increase both the quantity and quality of traffic to a website. Typically, there are two types of SEO — organic and paid.
Internal Links – a MUST for SEO
Google. Bing. Baidu.Yandex. Ask.com. DuckDuckGo. Every search engine is busily ranking your online content but they all require links to navigate your site. Your content’s internal links connect your content to your own site’s previously published content with similar themes. Internal links also help search engines better understand your website’s content in general and its overall structure. Simply put, learning why, when, where, and how to add internal links will help you market for success by strengthening your site’s SEO, getting your site in front of your target audience.
Digital Content – And Its Impact On Your Business
Building strong customer relationships is key to protecting your company’s brand but a powerful content marketing strategy is no longer enough. Adapting multilingual content moderation solutions has become an integral part of the equation. Don’t let your reputation hang in the balance. Reach out to Akorbi, your strategic partners in multilingual content moderation.
Crisis Management
Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work
When it comes to humanitarian aid and development work, we have two choices as a society: help to save and improve millions of lives in marginalized communities around the world, or ignore the problems they face and do nothing. Effective communication is the key to solving the problems of our global community. We “can” replace cultural and linguistic barriers with global connections. We “can” save lives.
Remote Working – The Language Services Industry Shift
Around the globe, virtually all industries are adapting to a remote working environment due to the coronavirus 2019 (COVID-19) pandemic. In the language services industry, employers and employees alike have been shifting to this new full-time remote working paradigm faster than they could have ever predicted. However, working from home (WFH) – particularly in this industry – is not necessarily a new concept. Read on to learn some tried-and-true successful practices when working from home.
COVID-19 RAPID RESPONSE – Part ONE
While delsurtranslations wishes to impress upon their readers the critical importance of ensuring the delivery of timely, accurate, and relevant information regarding the current COVID-19 pandemic, the team also wishes to share with you, their “rapid response” to this global crisis. It is delsur’s hope that their best practices ease your stress level, if even just a little. We’re all in this together.
Educational Partnership Articles
University of Texas at Arlington: A Direct Connection to Language Services
We’ve written extensively on the many benefits that both LSPs and educational institutions stand to gain through effective partnerships. Akorbi and the University of Texas (Arlington) provide the perfect example of successful collaboration.
How LSPs Benefit from Educational Partnerships
This research article provides a global peak into the world of educational partnerships with LSPs. It has been very well received by the language services industry and was even republished by the New Bulgarian University (NBU).
Gender Issue Articles
Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work
When it comes to humanitarian aid and development work, we have two choices as a society: help to save and improve millions of lives in marginalized communities around the world, or ignore the problems they face and do nothing. Effective communication is the key to solving the problems of our global community. We “can” replace cultural and linguistic barriers with global connections. We “can” save lives.
Building A Strong Corporate Culture
Built on a corporate culture of inclusive values, Akorbi extends these services to their clients. As a woman-owned business, Akorbi specializes in providing enterprise solutions that empower companies to achieve success in the global economy. Good employees are hard to find and exceptional employees seem almost impossible to locate. Akorbi will not only help you find your perfect candidates, they’ll help you build and strengthen your company’s diverse and inclusive foundation.
Women-for-Women Initiative
“Women leaders are beginning to recognize and promote other women in their profession. They are opening up opportunities for other women to advance in their careers. Women who have traditionally been passed over for promotion are finally being rewarded for their years of education, their commitment, and their strong work ethic.” Please join the women-for-women initiative. Let’s rise TOGETHER.
Language and Gender
This has been one of the most popular posts we crafted for one of our clients. It focuses on the study of language structure and how that very structure might affect gender equality.
The Feminine Genius
On behalf of one of our clients, we conducted interviews in both Canada and the United States regarding the gender pay gap. Although the results weren’t surprising, they were still disheartening. As far as we’ve come, we still have a long way to go.
Healthcare Articles
Professional Interpreting for Ambulatory Care – Because Communication Should Never Be a Struggle
Working toward a culture of effective communication requires a firm commitment to, and investment in, evidence-based strategies such as partnering with language service providers (LSPs) that specialize in healthcare translation and interpreting services. Although there are several LSPs that offer language services for the healthcare industry, it is important to partner with an LSP that requires their interpreters to be qualified and have a background in the healthcare field.
Language Intelligence for Life Sciences
It cannot be overstated how imperative it is to ensure all documents within the life sciences industry are accurately translated. From package inserts and medical device instructions to medicine labels, not only can inaccurate translations lead to physical harm, but they can also result in a patient’s loss of life.
Slator 2019 US Healthcare Interpreting Report
The Slator 2019 US Healthcare Interpreting Report provides an overview of the US healthcare system and examines how healthcare interpreting services are applied to this unique and complex ecosystem.
Compassionate Language Access – Professional Interpreting Services at the End of Life
Akorbi’s professional interpreters and highly skilled translators are dedicated to supporting your Deaf and LEP patients at the end of life.
US Healthcare Interpreter Staffing
As specialists in the healthcare interpreting space, Akorbi provides a broad base of the most qualified, pre-screened healthcare interpreters in hundreds of languages, and can confidently supply any healthcare facility with experienced, professional interpreters for rare and high, in-demand languages anywhere they are needed throughout the United States.
Bridging The Communication Gap
Healthcare translation is a highly specialized field and plays a particularly critical role in the US healthcare industry. Accurate and timely translations have been proven to help strengthen communication between healthcare professionals and LEP individuals, which in turn, helps to improve workflow and decrease errors.
Partner with Healthcare Language Services Providers
It’s that high season again in the United States — translation volumes for the healthcare industry skyrocket and the demands for quick turnaround times increase. MLVs and SLVs are once again on the hunt for translation partners that can seamlessly handle large volumes of work. Ideally, finding a partner that can handle translation, editing, and proofreading (TEP), as well as desktop publishing (DTP) and other language-related services would be a welcomed gift this time of year.
The Global Healthcare BPO Market – Appointment Setting with Akorbi’s Multilingual BPO
Agility. Speed. Accuracy. Accountability – these are just some of Akorbi BPO’s core fundamentals. Don’t miss one more call. Don’t lose one more patient. Call Akorbi today!
Intercultural Mediation in Healthcare
On behalf of one of our clients, we conducted an in-depth interview with Dr. Izabel ET de V Souza, an expert in the world of medical interpreting. Read more about the growing need for professionally-trained medical interpreters in the United States, and throughout the globe.
Healthcare Check-Up on ROI: The Need for Medical Interpreting
Content Piece [contentcards url="https://www.nimdzi.com/healthcare-check-up-on-roi/" target="_blank"] Synopsis We were more than pleased to conduct research into this commissioned insight report on behalf of one of our clients and received glowing compliments. This...
Politics & Government Articles
America’s Independence Day
Without even knowing it, we are continually affected by the words we hear, and we are continually affecting others with our very own choice of words. In order to gain perspective on our past and work toward a better tomorrow, we must examine our words, and the words of others that either elevate or degrade our collective human experience. Words matter.
America’s Memorial Day
Without even knowing it, we are continually affected by the words we hear, and we are continually affecting others with our very own choice of words. In order to gain perspective on our past and work toward a better tomorrow, we must examine our words, and the words of others that either elevate or degrade our collective human experience. Words matter.
Repercussions of “Official” Languages
What are the benefits and drawbacks for countries with official languages? With increased immigration throughout the globe, the answer to this question is more than a little complex.
Happy American Independence Day
The United States has seen its share of political challenges over the years, the last three of which have certainly been no exception. This article focuses on immigration to the United States, and how politics can greatly shake the country’s centuries-old values of equality, justice, and freedom.
Regional Insights & Trends Articles
European Medical Device Regulation
MDR is set to go into effect in May 2020. This new set of regulations oversees both the production and distribution of medical devices throughout Europe. For medical device manufacturers competing in the European marketplace, MDR compliance will be mandatory. Are you ready?
Digital Content – And Its Impact On Your Business
Building strong customer relationships is key to protecting your company’s brand but a powerful content marketing strategy is no longer enough. Adapting multilingual content moderation solutions has become an integral part of the equation. Don’t let your reputation hang in the balance. Reach out to Akorbi, your strategic partners in multilingual content moderation.
Human Resources Translation Services
With nearly two decades of experience in the language services industry, delsurtranslations offers professional translation services that cater directly to your HR needs. They offer a large team of qualified linguists specialized in HR and corporate translation services for LATAM Spanish and Brazilian Portuguese, as well as for several Native American languages. delsur delivers fast, effective solutions to their customers, and when it comes to translation systems, their technical experts will confidently handle your unique integration needs. Place your trust in Latin American HR translation specialists. Place your trust in delsurtranslations.
Building A Strong Corporate Culture
Built on a corporate culture of inclusive values, Akorbi extends these services to their clients. As a woman-owned business, Akorbi specializes in providing enterprise solutions that empower companies to achieve success in the global economy. Good employees are hard to find and exceptional employees seem almost impossible to locate. Akorbi will not only help you find your perfect candidates, they’ll help you build and strengthen your company’s diverse and inclusive foundation.
Global Staffing for the Language Services Industry
Before you endeavor on any content marketing campaign, get to know your audience. Where do they go for information and what types of content attract them? Understand their pain points and be ready to focus on viable solutions. Design a clear focus on what objectives you’d like your content to achieve and be ready to track the success of each marketing campaign. Because, yes, you might have the best products and services on the market, but content is still king – or queen – depending on what lens you look through.
Content Marketing Strategies for a Digital World
Before you endeavor on any content marketing campaign, get to know your audience. Where do they go for information and what types of content attract them? Understand their pain points and be ready to focus on viable solutions. Design a clear focus on what objectives you’d like your content to achieve and be ready to track the success of each marketing campaign. Because, yes, you might have the best products and services on the market, but content is still king – or queen – depending on what lens you look through.
Effective Content Marketing Tips
GIM Writing Services communicates effectively. We collaborate and ask for feedback. We exceed expectations. And we always, always show appreciation. In other words, we first build solid foundations with each and every one of our clients and then we build outstanding marketing and promotional content. And yes, we’re damn good at what we do.
If you are looking for an ideal content marketing and market research partner, give GIM Writing Services a call today. You’ll be glad you did.
Global Staffing for Tech Startups
No matter your needs, Akorbi’s US-based recruitment team will find the best technology experts for your organization. From engineers and programmers, to developers, help desk frontliners, and product designers, Akorbi delivers.
Slator 2019 US Healthcare Interpreting Report
The Slator 2019 US Healthcare Interpreting Report provides an overview of the US healthcare system and examines how healthcare interpreting services are applied to this unique and complex ecosystem.
US Healthcare Interpreter Staffing
As specialists in the healthcare interpreting space, Akorbi provides a broad base of the most qualified, pre-screened healthcare interpreters in hundreds of languages, and can confidently supply any healthcare facility with experienced, professional interpreters for rare and high, in-demand languages anywhere they are needed throughout the United States.
Sponsored Content
COVID-19 RAPID RESPONSE – Part ONE
While delsurtranslations wishes to impress upon their readers the critical importance of ensuring the delivery of timely, accurate, and relevant information regarding the current COVID-19 pandemic, the team also wishes to share with you, their “rapid response” to this global crisis. It is delsur’s hope that their best practices ease your stress level, if even just a little. We’re all in this together.
European Medical Device Regulation
MDR is set to go into effect in May 2020. This new set of regulations oversees both the production and distribution of medical devices throughout Europe. For medical device manufacturers competing in the European marketplace, MDR compliance will be mandatory. Are you ready?
Digital Content – And Its Impact On Your Business
Building strong customer relationships is key to protecting your company’s brand but a powerful content marketing strategy is no longer enough. Adapting multilingual content moderation solutions has become an integral part of the equation. Don’t let your reputation hang in the balance. Reach out to Akorbi, your strategic partners in multilingual content moderation.
Human Resources Translation Services
With nearly two decades of experience in the language services industry, delsurtranslations offers professional translation services that cater directly to your HR needs. They offer a large team of qualified linguists specialized in HR and corporate translation services for LATAM Spanish and Brazilian Portuguese, as well as for several Native American languages. delsur delivers fast, effective solutions to their customers, and when it comes to translation systems, their technical experts will confidently handle your unique integration needs. Place your trust in Latin American HR translation specialists. Place your trust in delsurtranslations.
Building A Strong Corporate Culture
Built on a corporate culture of inclusive values, Akorbi extends these services to their clients. As a woman-owned business, Akorbi specializes in providing enterprise solutions that empower companies to achieve success in the global economy. Good employees are hard to find and exceptional employees seem almost impossible to locate. Akorbi will not only help you find your perfect candidates, they’ll help you build and strengthen your company’s diverse and inclusive foundation.
Don’t Miss XTM Live USA 2020 – Covering Some of the Industry’s Hottest Topics
Remaining competitive in today’s digital climate requires the adoption of advanced technology. Businesses that recognize the impact of mobile and plan accordingly will continue to satisfy their clients’ evolving needs — and Memsource Editor for Mobile might just help them gain that competitive edge.
Global Staffing for the Language Services Industry
Before you endeavor on any content marketing campaign, get to know your audience. Where do they go for information and what types of content attract them? Understand their pain points and be ready to focus on viable solutions. Design a clear focus on what objectives you’d like your content to achieve and be ready to track the success of each marketing campaign. Because, yes, you might have the best products and services on the market, but content is still king – or queen – depending on what lens you look through.
Our Secret Recipe for Successful Partnerships
Regardless of the fluctuating global market, the delsurtranslations compass rose shines on. We offer professional translation services, as well as localization, proofreading, post-editing, DTP, transcription, subtitling, dubbing, quality control, and so much more! Visit our new website and learn all about our commitment to strategic business growth and development, and to you, our esteemed international clients.
Professional Interpreting for Ambulatory Care – Because Communication Should Never Be a Struggle
Working toward a culture of effective communication requires a firm commitment to, and investment in, evidence-based strategies such as partnering with language service providers (LSPs) that specialize in healthcare translation and interpreting services. Although there are several LSPs that offer language services for the healthcare industry, it is important to partner with an LSP that requires their interpreters to be qualified and have a background in the healthcare field.
Native Spanish-speaking LSPs
With globalization and the ease of online communication now on center stage, companies are highly aware of – and sensitive to – their clients’ diverse needs. At delsurtranslations, not only do our native Spanish-speaking translators have the insights, the experience, and the skill set to translate any industry documentation but we have years of experience building terminology databases, style guides, and glossaries according to the specific Spanish-language variant required.
Technology Articles
Remote Working – The Language Services Industry Shift
Around the globe, virtually all industries are adapting to a remote working environment due to the coronavirus 2019 (COVID-19) pandemic. In the language services industry, employers and employees alike have been shifting to this new full-time remote working paradigm faster than they could have ever predicted. However, working from home (WFH) – particularly in this industry – is not necessarily a new concept. Read on to learn some tried-and-true successful practices when working from home.
Don’t Miss XTM Live USA 2020 – Covering Some of the Industry’s Hottest Topics
Remaining competitive in today’s digital climate requires the adoption of advanced technology. Businesses that recognize the impact of mobile and plan accordingly will continue to satisfy their clients’ evolving needs — and Memsource Editor for Mobile might just help them gain that competitive edge.
Global Staffing for Tech Startups
No matter your needs, Akorbi’s US-based recruitment team will find the best technology experts for your organization. From engineers and programmers, to developers, help desk frontliners, and product designers, Akorbi delivers.
Language Intelligence for Life Sciences
It cannot be overstated how imperative it is to ensure all documents within the life sciences industry are accurately translated. From package inserts and medical device instructions to medicine labels, not only can inaccurate translations lead to physical harm, but they can also result in a patient’s loss of life.
Slator 2019 US Healthcare Interpreting Report
The Slator 2019 US Healthcare Interpreting Report provides an overview of the US healthcare system and examines how healthcare interpreting services are applied to this unique and complex ecosystem.
Is Your App Ready for Multilingual Users?
The business world has moved to digital. If you want to ensure your software is localization-ready, it’s imperative that you give your clients (and potential clients) a best-in-class experience. Reach out to Akorbi – your best-in-class localization partners.
Multilingual Content Moderation – The added challenge of monitoring misinformation for language services
With Akorbi’s robust team of content moderators coupled with our advanced technology, you’ll be one step ahead of the game, catching inappropriate content before it even hits the internet. Protect your brand and voice, and strengthen your reputation with Akorbi’s multilingual content moderation best practices. Give us a call today for a free consultation.
Memsource Mobile: First Mobile App to Offer Complete Translation Tool for PMs and Linguists
Remaining competitive in today’s digital climate requires the adoption of advanced technology. Businesses that recognize the impact of mobile and plan accordingly will continue to satisfy their clients’ evolving needs — and Memsource Editor for Mobile might just help them gain that competitive edge.
Translation Project Management
Translation project management is a complex and daunting field. It involves the highest level of coordination of — and control over — a multitude of tasks. While effectively overseeing each stage of a translation and localization project, PMs must also maintain an environment conducive to teamwork and cooperation. It’s the quintessential balancing act.
delsurtranslations
Advances in technology are not only influencing our day-to-day operations but they are changing demands from language services buyers. These changes affect the role of LSPs, and those able to adapt will stand the test of time.
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Social Media Articles
SEO Keywords
content marketing, Public, Research, Social Media
SEO — Search Engine Optimization — can be defined as a set of strategies and actions that are taken to improve a website’s rank on any number of search engines. The main goal of SEO is to increase both the quantity and quality of traffic to a website. Typically, there are two types of SEO — organic and paid.
Content Marketing Strategies for a Digital World
Public, Regional Insights and Trends, Research, Social Media
Before you endeavor on any content marketing campaign, get to know your audience. Where do they go for information and what types of content attract them? Understand their pain points and be ready to focus on viable solutions. Design a clear focus on what objectives you’d like your content to achieve and be ready to track the success of each marketing campaign. Because, yes, you might have the best products and services on the market, but content is still king – or queen – depending on what lens you look through.
Effective Content Marketing Tips
Public, Regional Insights and Trends, Research, Social Media
GIM Writing Services communicates effectively. We collaborate and ask for feedback. We exceed expectations. And we always, always show appreciation. In other words, we first build solid foundations with each and every one of our clients and then we build outstanding marketing and promotional content. And yes, we’re damn good at what we do.
If you are looking for an ideal content marketing and market research partner, give GIM Writing Services a call today. You’ll be glad you did.
Is Your App Ready for Multilingual Users?
Public, Regional Insights and Trends, Research, Social Media, Sponsored Content, Technology, Translation and Interpreting
The business world has moved to digital. If you want to ensure your software is localization-ready, it’s imperative that you give your clients (and potential clients) a best-in-class experience. Reach out to Akorbi – your best-in-class localization partners.
Multilingual Content Moderation – The added challenge of monitoring misinformation for language services
Public, Regional Insights and Trends, Research, Social Media, Sponsored Content, Technology, Translation and Interpreting
With Akorbi’s robust team of content moderators coupled with our advanced technology, you’ll be one step ahead of the game, catching inappropriate content before it even hits the internet. Protect your brand and voice, and strengthen your reputation with Akorbi’s multilingual content moderation best practices. Give us a call today for a free consultation.
Social Media Wars: How To Become a #L10N Industry Influencer on Twitter
Public, Research, Social Media, Sponsored Content
With nearly 4 billion people now actively online, developing effective social media strategies isn’t something any business should overlook – and Twitter is gaining ground. Over the years, Twitter has grown to become one of the largest global social media networking sites.