Articles

Driving Results, One Line at a Time

Below are some samples of the articles and in-depth market research that we’ve crafted for our clients as well as for our own website. Our published content provides expert insights on companies, products, services, and trends within the global language services industry.

Latest Articles

Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work

Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work

When it comes to humanitarian aid and development work, we have two choices as a society: help to save and improve millions of lives in marginalized communities around the world, or ignore the problems they face and do nothing. Effective communication is the key to solving the problems of our global community. We “can” replace cultural and linguistic barriers with global connections. We “can” save lives.

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SEO Keywords

SEO Keywords

SEO — Search Engine Optimization — can be defined as a set of strategies and actions that are taken to improve a website’s rank on any number of search engines. The main goal of SEO is to increase both the quantity and quality of traffic to a website. Typically, there are two types of SEO — organic and paid.

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The Business of Marketing

The Business of Marketing

In the global language services industry, COVID-19 hit hard. We saw interpreting companies quickly switching gears to provide virtual remote interpreting. We saw just about every annual conference hop on the online conferencing bandwagan. And when it came to content marketing, many language services providers (LSPs) quickly pulled the plug. Truth is, we panicked. We felt the desire to instantly pause, take a deep breath, regroup, and figure out how to survive a very devestaging blow.  But many companies are now realizing that marketing is maybe not as expendable as they thought, and if they’re not too careful, their competitors will take them by surprise. 

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Conference Reports Articles

2nd Africa International Translation Conference

2nd Africa International Translation Conference

The 2nd Africa International Translation Conference will be held in Arusha, Tanzania, February 7th and 8th, 2020. Alfred Mtwali, President of the East Africa Interpreters and Translators Association (EAITA) and his talented team are busying themselves yet again, and a call for papers has just been announced. If you attended the 1st Africa International Translation Conference in Nairobi, Kenya, you already know that its sequel will surely not disappoint. If you didn’t attend the 1st Africa International Translation Conference, what are you waiting for?

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Content Marketing Articles

Online Content Creation Through Storytelling

Online Content Creation Through Storytelling

Online Content Creation Through Storytelling. How do we create compelling, relevant stories at each stage of a customer’s journey? Although every customer journey has the same basic flow, helping you to easily adapt your online content creation to suit your industry, products and services, and target audience, there are a few things to consider. Read on to learn more.

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SEO Keywords

SEO Keywords

SEO — Search Engine Optimization — can be defined as a set of strategies and actions that are taken to improve a website’s rank on any number of search engines. The main goal of SEO is to increase both the quantity and quality of traffic to a website. Typically, there are two types of SEO — organic and paid.

read more
The Business of Marketing

The Business of Marketing

In the global language services industry, COVID-19 hit hard. We saw interpreting companies quickly switching gears to provide virtual remote interpreting. We saw just about every annual conference hop on the online conferencing bandwagan. And when it came to content marketing, many language services providers (LSPs) quickly pulled the plug. Truth is, we panicked. We felt the desire to instantly pause, take a deep breath, regroup, and figure out how to survive a very devestaging blow.  But many companies are now realizing that marketing is maybe not as expendable as they thought, and if they’re not too careful, their competitors will take them by surprise. 

read more
Internal Links – a MUST for SEO

Internal Links – a MUST for SEO

Google. Bing. Baidu.Yandex. Ask.com. DuckDuckGo. Every search engine is busily ranking your online content but they all require links to navigate your site. Your content’s internal links connect your content to your own site’s previously published content with similar themes. Internal links also help search engines better understand your website’s content in general and its overall structure. Simply put, learning why, when, where, and how to add internal links will help you market for success by strengthening your site’s SEO, getting your site in front of your target audience.

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Digital Content – And Its Impact On Your Business

Digital Content – And Its Impact On Your Business

Building strong customer relationships is key to protecting your company’s brand but a powerful content marketing strategy is no longer enough. Adapting multilingual content moderation solutions has become an integral part of the equation. Don’t let your reputation hang in the balance. Reach out to Akorbi, your strategic partners in multilingual content moderation.

read more

Crisis Management

Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work

Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work

When it comes to humanitarian aid and development work, we have two choices as a society: help to save and improve millions of lives in marginalized communities around the world, or ignore the problems they face and do nothing. Effective communication is the key to solving the problems of our global community. We “can” replace cultural and linguistic barriers with global connections. We “can” save lives.

read more
Remote Working – The Language Services Industry Shift

Remote Working – The Language Services Industry Shift

Around the globe, virtually all industries are adapting to a remote working environment due to the coronavirus 2019 (COVID-19) pandemic. In the language services industry, employers and employees alike have been shifting to this new full-time remote working paradigm faster than they could have ever predicted. However, working from home (WFH) – particularly in this industry – is not necessarily a new concept. Read on to learn some tried-and-true successful practices when working from home.

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COVID-19 RAPID RESPONSE – Part ONE

COVID-19 RAPID RESPONSE – Part ONE

While delsurtranslations wishes to impress upon their readers the critical importance of ensuring the delivery of timely, accurate, and relevant information regarding the current COVID-19 pandemic, the team also wishes to share with you, their “rapid response” to this global crisis. It is delsur’s hope that their best practices ease your stress level, if even just a little. We’re all in this together.

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Educational Partnership Articles

Gender Issue Articles

Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work

Addressing the Language and Literacy Gaps in Humanitarian Aid & Development Work

When it comes to humanitarian aid and development work, we have two choices as a society: help to save and improve millions of lives in marginalized communities around the world, or ignore the problems they face and do nothing. Effective communication is the key to solving the problems of our global community. We “can” replace cultural and linguistic barriers with global connections. We “can” save lives.

read more
Building A Strong Corporate Culture

Building A Strong Corporate Culture

Built on a corporate culture of inclusive values, Akorbi extends these services to their clients. As a woman-owned business, Akorbi specializes in providing enterprise solutions that empower companies to achieve success in the global economy. Good employees are hard to find and exceptional employees seem almost impossible to locate. Akorbi will not only help you find your perfect candidates, they’ll help you build and strengthen your company’s diverse and inclusive foundation.

read more
Women-for-Women Initiative

Women-for-Women Initiative

“Women leaders are beginning to recognize and promote other women in their profession. They are opening up opportunities for other women to advance in their careers. Women who have traditionally been passed over for promotion are finally being rewarded for their years of education, their commitment, and their strong work ethic.” Please join the women-for-women initiative. Let’s rise TOGETHER.

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Healthcare Articles

Professional Interpreting for Ambulatory Care – Because Communication Should Never Be a Struggle

Professional Interpreting for Ambulatory Care – Because Communication Should Never Be a Struggle

Working toward a culture of effective communication requires a firm commitment to, and investment in, evidence-based strategies such as partnering with language service providers (LSPs) that specialize in healthcare translation and interpreting services. Although there are several LSPs that offer language services for the healthcare industry, it is important to partner with an LSP that requires their interpreters to be qualified and have a background in the healthcare field.

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US Healthcare Interpreter Staffing

US Healthcare Interpreter Staffing

As specialists in the healthcare interpreting space, Akorbi provides a broad base of the most qualified, pre-screened healthcare interpreters in hundreds of languages, and can confidently supply any healthcare facility with experienced, professional interpreters for rare and high, in-demand languages anywhere they are needed throughout the United States.

read more
Partner with Healthcare Language Services Providers

Partner with Healthcare Language Services Providers

It’s that high season again in the United States — translation volumes for the healthcare industry skyrocket and the demands for quick turnaround times increase. MLVs and SLVs are once again on the hunt for translation partners that can seamlessly handle large volumes of work. Ideally, finding a partner that can handle translation, editing, and proofreading (TEP), as well as desktop publishing (DTP) and other language-related services would be a welcomed gift this time of year.

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Politics & Government Articles

America’s Independence Day

America’s Independence Day

Without even knowing it, we are continually affected by the words we hear, and we are continually affecting others with our very own choice of words. In order to gain perspective on our past and work toward a better tomorrow, we must examine our words, and the words of others that either elevate or degrade our collective human experience. Words matter.

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America’s Memorial Day

America’s Memorial Day

Without even knowing it, we are continually affected by the words we hear, and we are continually affecting others with our very own choice of words. In order to gain perspective on our past and work toward a better tomorrow, we must examine our words, and the words of others that either elevate or degrade our collective human experience. Words matter.

read more

Regional Insights & Trends Articles

Digital Content – And Its Impact On Your Business

Digital Content – And Its Impact On Your Business

Building strong customer relationships is key to protecting your company’s brand but a powerful content marketing strategy is no longer enough. Adapting multilingual content moderation solutions has become an integral part of the equation. Don’t let your reputation hang in the balance. Reach out to Akorbi, your strategic partners in multilingual content moderation.

read more
Human Resources Translation Services

Human Resources Translation Services

With nearly two decades of experience in the language services industry, delsurtranslations offers professional translation services that cater directly to your HR needs. They offer a large team of qualified linguists specialized in HR and corporate translation services for LATAM Spanish and Brazilian Portuguese, as well as for several Native American languages. delsur delivers fast, effective solutions to their customers, and when it comes to translation systems, their technical experts will confidently handle your unique integration needs. Place your trust in Latin American HR translation specialists. Place your trust in delsurtranslations.

read more
Building A Strong Corporate Culture

Building A Strong Corporate Culture

Built on a corporate culture of inclusive values, Akorbi extends these services to their clients. As a woman-owned business, Akorbi specializes in providing enterprise solutions that empower companies to achieve success in the global economy. Good employees are hard to find and exceptional employees seem almost impossible to locate. Akorbi will not only help you find your perfect candidates, they’ll help you build and strengthen your company’s diverse and inclusive foundation.

read more
Global Staffing for the Language Services Industry

Global Staffing for the Language Services Industry

Before you endeavor on any content marketing campaign, get to know your audience. Where do they go for information and what types of content attract them? Understand their pain points and be ready to focus on viable solutions. Design a clear focus on what objectives you’d like your content to achieve and be ready to track the success of each marketing campaign. Because, yes, you might have the best products and services on the market, but content is still king – or queen – depending on what lens you look through.

read more
Content Marketing Strategies for a Digital World

Content Marketing Strategies for a Digital World

Before you endeavor on any content marketing campaign, get to know your audience. Where do they go for information and what types of content attract them? Understand their pain points and be ready to focus on viable solutions. Design a clear focus on what objectives you’d like your content to achieve and be ready to track the success of each marketing campaign. Because, yes, you might have the best products and services on the market, but content is still king – or queen – depending on what lens you look through.

read more
Effective Content Marketing Tips

Effective Content Marketing Tips

GIM Writing Services communicates effectively. We collaborate and ask for feedback. We exceed expectations. And we always, always show appreciation. In other words, we first build solid foundations with each and every one of our clients and then we build outstanding marketing and promotional content. And yes, we’re damn good at what we do.

If you are looking for an ideal content marketing and market research partner, give GIM Writing Services a call today. You’ll be glad you did. 

read more
US Healthcare Interpreter Staffing

US Healthcare Interpreter Staffing

As specialists in the healthcare interpreting space, Akorbi provides a broad base of the most qualified, pre-screened healthcare interpreters in hundreds of languages, and can confidently supply any healthcare facility with experienced, professional interpreters for rare and high, in-demand languages anywhere they are needed throughout the United States.

read more

Social Media Articles

SEO Keywords

SEO Keywords

SEO — Search Engine Optimization — can be defined as a set of strategies and actions that are taken to improve a website’s rank on any number of search engines. The main goal of SEO is to increase both the quantity and quality of traffic to a website. Typically, there are two types of SEO — organic and paid.

read more
Content Marketing Strategies for a Digital World

Content Marketing Strategies for a Digital World

Before you endeavor on any content marketing campaign, get to know your audience. Where do they go for information and what types of content attract them? Understand their pain points and be ready to focus on viable solutions. Design a clear focus on what objectives you’d like your content to achieve and be ready to track the success of each marketing campaign. Because, yes, you might have the best products and services on the market, but content is still king – or queen – depending on what lens you look through.

read more
Effective Content Marketing Tips

Effective Content Marketing Tips

GIM Writing Services communicates effectively. We collaborate and ask for feedback. We exceed expectations. And we always, always show appreciation. In other words, we first build solid foundations with each and every one of our clients and then we build outstanding marketing and promotional content. And yes, we’re damn good at what we do.

If you are looking for an ideal content marketing and market research partner, give GIM Writing Services a call today. You’ll be glad you did. 

read more
Multilingual Content Moderation – The added challenge of monitoring misinformation for language services

Multilingual Content Moderation – The added challenge of monitoring misinformation for language services

With Akorbi’s robust team of content moderators coupled with our advanced technology, you’ll be one step ahead of the game, catching inappropriate content before it even hits the internet. Protect your brand and voice, and strengthen your reputation with Akorbi’s multilingual content moderation best practices. Give us a call today for a free consultation.

read more

Technology Articles

Remote Working – The Language Services Industry Shift

Remote Working – The Language Services Industry Shift

Around the globe, virtually all industries are adapting to a remote working environment due to the coronavirus 2019 (COVID-19) pandemic. In the language services industry, employers and employees alike have been shifting to this new full-time remote working paradigm faster than they could have ever predicted. However, working from home (WFH) – particularly in this industry – is not necessarily a new concept. Read on to learn some tried-and-true successful practices when working from home.

read more
Multilingual Content Moderation – The added challenge of monitoring misinformation for language services

Multilingual Content Moderation – The added challenge of monitoring misinformation for language services

With Akorbi’s robust team of content moderators coupled with our advanced technology, you’ll be one step ahead of the game, catching inappropriate content before it even hits the internet. Protect your brand and voice, and strengthen your reputation with Akorbi’s multilingual content moderation best practices. Give us a call today for a free consultation.

read more

GIM Content Management
Based out of Phoenix, AZ, USA

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T. 716-994-GIMS (4467)

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