Download Your CTA Words!



Call-to-action (CTA) is a commonly used expression in marketing. It refers to the effective verb phrases marketers use to engage, intrigue, and encourage visitors to take a specific action. It could be to visit your website, register for a webinar, or subscribe to your newsletters. The more effective the CTA, the more likely visitors are to take your desired action. It can be challenging thinking up new and innovative CTAs for every piece of published content so we thought we’d share our alphabetized list with you. We hope you enjoy!

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